Privacy policy

Paw & Property KlG operates this shop and this website, including all associated information, content, features, tools, products and services, to provide you, as a customer, with a personalised shopping experience (the “Services”). The maisonBo online shop and pop-up store are powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use or disclose personal data when you visit or use the website, make a purchase or carry out any other transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall take precedence with regard to the collection, processing and disclosure of your personal data.

Please read this privacy policy carefully. By using and accessing any of the services, you confirm that you have read this privacy policy and agree to the collection, use and disclosure of your data as described in this privacy policy.

Below, we provide information about the collection of personal data when using the website www.maisonBo.ch, including any country versions, subdomains and apps (hereinafter referred to as the "website").

Data protection officer: Stephanie Thieme

1. Collection of personal data

When using the website for informational purposes only, i.e. if you do not register to use the website or otherwise provide us with information, we do not collect any personal data, with the exception of the data that your browser transmits to enable you to visit the website (namely IP address, browser, amount of data transferred, etc.).

When we use the term "personal data", we refer to information that identifies you or another person or can be directly associated with you. Personal data does not include information that has been collected anonymously or anonymised in such a way that it cannot be used to identify or assign you personally. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from that personal data:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

2. Sources of personal data

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

3. Processing purposes and legal basis

We process personal data in connection with the provision of our services to you and for communication with you, including sending newsletters and invitations to events, maintaining our contact list and/or providing other information that you may request from us. The processing of your data is necessary to safeguard our legitimate interests.

If you have given us your consent to process your personal data for specific purposes (for example, when you register to receive newsletters), we will process your personal data within the scope of and based on this consent, unless we have another legal basis and do not require such consent. Consent can be revoked at any time, but this has no effect on data processing that has already taken place.

Depending on how you interact with us or which of our services you use, we may use personal data for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

4. Recipients

Within the scope of our business activities and purposes, we also disclose personal data to third parties to the extent permitted. This applies in particular to the following data recipients:

  • Third parties within the scope of fulfilling legal or contractual obligations.

Some of these recipients are located in Switzerland, but may also be located abroad. In particular, you must expect your data to be transferred to all countries where the service providers we use are located. If we transfer data to a country without adequate legal data protection, we ensure an adequate level of protection as required by law through the use of appropriate contracts or rely on the legal exceptions of consent, contract execution, determination, exercise or enforcement of legal claims, overriding public interests, published personal data or because it is necessary to protect the integrity of the persons concerned.

5. How do we share personal data?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

6. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

7. Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

8. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

9. Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

10. Use of cookies

We typically use cookies and similar technologies on our websites to identify your browser or device. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using, and through which certain information flows to the entity that sets the cookie (in this case, us). They serve to make the Internet offering more user-friendly and effective overall and to analyse the surfing behaviour of website visitors. We use cookies to identify you for subsequent visits.

This website uses the following transient cookies (temporary use) and persistent cookies (time-limited use):

Necessary cookies are essential for the proper functioning of the website. These cookies ensure basic functionality and security features of the website, anonymously.

 

Cookie Duration Description
cookielawinfo-checbox-analytics 11 months This cookie is set by the GDPR Cookie Consent Plugin. The cookie is used to store the user's consent for cookies in the "Analytics" category.
cookielawinfo-checbox-functional 11 months The cookie is set by the GDPR cookie consent to record the user's consent for cookies in the "functional" category.
cookielawinfo-checbox-others 11 months This cookie is set by the GDPR Cookie Consent Plugin. The cookie is used to store the user's consent for cookies in the "Other" category.
cookielawinfo-checkbox-necessary 11 months This cookie is set by the GDPR Cookie Consent Plugin. The cookie is used to store the user's consent for cookies in the "Necessary" category.
cookielawinfo-checkbox-performance 11 months This cookie is set by the GDPR Cookie Consent Plugin. The cookie is used to store the user's consent for cookies in the "Performance" category.
viewed_cookie_policy 11 months The cookie is set by the GDPR Cookie Consent Plugin and is used to store whether the user has consented to the use of cookies or not. It does not store any personal data.

 

Functional cookies help to perform certain functions, such as sharing website content on social media platforms, collecting feedback, and other third-party functions.

Performance cookies are used to understand and analyse the website's key performance indicators, which helps to provide visitors with a better user experience.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information about the number of visitors, bounce rate, traffic source, etc.

Advertising cookies are used to provide visitors with relevant advertising and marketing campaigns. These cookies track visitors across different websites and collect information to provide tailored advertising.

Other uncategorised cookies are those that are still being analysed and have not yet been categorised.

In accordance with applicable law, we may store cookies on your device if they are technically necessary for the operation of the website. For other types of cookies, if we use them, we need your permission, which you can give by clicking on the corresponding fields in the pop-up button. You can configure your browser settings according to your preferences and, for example, refuse to accept third-party cookies or all cookies. However, we would like to point out that you may then not be able to use all the functions of this website.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookies about your use of the website is usually transferred to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. We have also added the code "anonymizeIP" to Google Analytics on this website. This guarantees that your IP address is masked so that all data is collected anonymously. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website.

11. Social Media

Our website incorporates features from Instagram, Facebook and LinkedIn.

We have configured the respective buttons on our website so that they are disabled by default. If you activate one of the buttons by clicking on it, the operators of the respective social media platform can register that you are on our website and can use this information for their own purposes.

You can find Instagram's privacy policy here:

https://help.instagram.com/519522125107875

You can find Facebook's privacy policy here: Meta-Datenschutzrichtlinie – So erfasst und verwendet Meta Nutzerdaten | Privacy Center | Verwalte deine Privatsphäre auf Facebook, auf Instagram und im Messenger | Facebook Privacy

You can find LinkedIn's privacy policy here: LinkedIn Privacy Policy

12. Newsletter

We would be happy to keep you informed about current topics relating to maisonBo via our newsletter. To send you a newsletter, we need your surname, first name and email address. You can enter these in the fields provided. After you have submitted this information, we will send you an email to the email address you provided, in which you must click on a confirmation link to verify the email address you provided.

The data you provide in accordance with the above paragraph will only be used and stored by us for the purpose of sending the newsletter. You can unsubscribe from the newsletter at any time and thus object to the further use of your data. You can unsubscribe from the mailing list at the end of a newsletter.

We use our own email distribution list to send our newsletters.

13. Duration of data storage

Unless otherwise specified, we store usage data or other personal data for as long as we deem necessary or appropriate to comply with applicable laws or for as long as we deem necessary for the purposes for which it is processed. We delete your data as soon as it is no longer required and in any case after the expiry of the maximum retention period prescribed by law.

14. Data security

We maintain up-to-date technical measures to ensure data security, in particular to protect your personal data from risks during data transmission and from access by third parties. These measures are adapted in line with the current state of the art.

15. Rights of the data subject

If the relevant legal requirements are met, you have the following rights:

  • the right to request information about your personal data stored by us;
  • the right to have incorrect or incomplete personal data corrected;
  • the right to request the deletion or anonymisation of your personal data;
  • the right to request the restriction of the processing of your personal data;
  • the right to receive certain personal data in a structured, commonly used and machine-readable format;
  • the right to withdraw consent with effect for the future, insofar as processing is based on consent.

 

The exercise of such rights usually requires you to clearly prove your identity (e.g. by providing a copy of your ID card if your identity is otherwise unclear or cannot be verified). To assert your rights, you can contact us at the above address.

Every data subject also has the right to enforce their claims in court or to lodge a complaint with the competent data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (http://www.edoeb.admin.ch).

You can exercise these rights if this is indicated in the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal data and what rights you have, including rights relating to data processed by Shopify, please visit https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantages for you. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorised representative to make requests on your behalf to exercise your rights. Before we accept such a request from a representative, we will require proof that you have authorised them to act on your behalf. This may require you to confirm your identity directly to us. We will respond to your request promptly in accordance with applicable law.

16. Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you have the right to object to our decision by contacting us using the contact details below or by submitting your complaint to the relevant data protection authority.

17. Changes to the privacy policy

We may amend this privacy policy at any time without prior notice. The current version published on our website applies. If the privacy policy is part of an agreement with you, we will inform you of any changes by email or other appropriate means in the event of an update.

18. Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at shop@maisonbo.ch or contact us at Hardstrasse 29, Basel, 4052, CH For the purpose of applicable data protection laws, we are the data controller of your personal information.

Last modified: 29 January 2026